UPDATE: Pat Kachura, DMA

You have found this page because of this article I wrote involving Patrica Kachura.

Patricia (Pat) Kachura is the SVP, Ethics/Consumer Affairs for the Direct Marketing Association (DMA). This is the organization responsible for junk mail of all types; e-mail spam, telemarketing, paper junk mail mailed to your home, etc.

For starters, the terms "Ethics" and "Direct Marketing" being used together is hilarious.

Even more hilarious are some of the comments that Pat has made on record. See the above linked article.